When it comes to branding you need to be equipped with the right tools and ideas to be an effective female entrepreneur marketing her brand.
Here, you need to not only be able to attract the attention of potential customers but also be able to captivate and retain it. That combination requires not only stunning design but also a winning brand personality.
Brand marketing, is critical in the sense that it extends your brand beyond just the products or services you offer for sale. It gives consumers a bigger reason to connect and stay loyal to you.
For further proof of the importance of branding, here are 10 stunning stats that explain why your branding absolutely needs attention right now:
10 Reasons Your Branding Absolutely Needs Attention Right Now
- 1.90% of consumers expect that their experience with a brand will be similar across all platforms and devices.
Nowadays, we shop across multiple channels and devices, expecting similar service offers wherever we go. We may surf the web and find something we like then head to the store to make purchase. Or, we may happen to pass a favorite shop then directly check online to see if we can can find the same thing on sale.
Our expectation is that no matter where we encounter a brand, the experience is the same.
- 48% of consumers report that they are more likely to become loyal to a brand during the first purchase or experience.
Think about Louis Vuitton, Chanel, Nike, Apple or any other established brand logos, what do you think when you see these logos?
At first look , your customers should be easily captivated by the visuals your brand puts out. And those visuals should immediately evoke an emotional response. A logo for instance, is one way to give potential customers a great impression of what your brand is all about.
- The right color can improve readership by 40% by making messaging easier to read and more visually appealing.
Most of us use the internet to hunt for specific information. As we do so, we scan to get a general impression first rather than reading every detail. On your brand’s website, colors play a huge role in boosting brand recognition and drawing in attention. The combination of colors can make taking in the information a lot easier and give your readers a sense of context.
- 91% of consumers said that they are more likely to buy from an authentic brand than from a dishonest brand.
According to a study conducted by Cohn & Wolfe, characteristics such as communicating honestly about products and services (91%) and being open about environmental impact and sustainability measures (87%) are more important to global consumers than product utility (61%), brand appeal (60%) and popularity among peers (39%).
On top of that almost a quarter (23%) of global consumers say they would invest in a brand that displayed authentic behaviors.
So I guess the saying holds true that “Honesty is the best policy”.
- It only takes consumers 10 seconds to form a first impression of a brand’s logo, but it takes 5-7 impressions for consumers to recognize the logo.
Studies shows that the human brain is better at processing images rather than words. It’s for that reason that many companies choose to include a visual with their logo.
Consumers will have many possible ways to engage with your brand – your website, social media, press, and stores, just to name a few. Maintaining a consistent brand identity across every touch points (including using the same logo) is critical for developing brand recognition.
- Our brains process images 60,000 times faster than we process words.
It’s for this reason, that visual branding is such a powerful marketing strategy. so one of the most efficient strategies to market an immediate product. Based on statistics, websites that have more of images than text, draw an average 94 % more views.Humans understand images instantly and taking them longer to process words.
- Color is a huge factor of brand recognition. A signature color can increase brand recognition by 80%.
The colors you choose to use with your brand will have a huge impact on your brand identity.
According to Color Matters, 80% of visual information that we take in is related to color.
Colors are associated with different feelings. Yellow, for example, conveys joy, energy and warmth. Orange, on the other hand, health, wealth and youthfulness.
To achieve a successful brand identity , take careful consideration in selecting your signature color(s) as they will appear across all parts of your business from — packaging, to advertising, merchandise and more.
- 77% of consumers make purchases based on a brand name.
Choosing brand name can be a nail biting experience when you’re starting your business. You want it to be “one-of-a-kind” so that it helps you stand out but can also be easily remembered.
Author/entrepreneur, Kate Harrison, gives you an incite regarding tips to get a perfect name for your company. Here’s an excerpt:
- Think about what you want the name to convey.
- Brainstorm possible names.
- Keep the name short, simple, easy to write, and easy to remember.
- Avoid names that are too narrow or too literal.
- Avoid decisions by committee, but be sure to test your name with others.
- Avoid plain words.
- Be careful with geographic names.
- Avoid obscure words.
- Avoid trends.
- Don’t forget the domain.
It is important to research to see if there are other companies who have the same or similar name as the one you’re considering. In addition to having it as the name of your business it will become your brand’s identity in your website domain and social URLs. And, in the best case possible each of those things should be exactly the same.
- 71% of consumers say that they are more likely to buy from a brand that they follow on social media.
According to Mike Ewing, “Inbound marketing makes it possible for online stores to take advantage of the emerging social revolution by gravitating consumers to their own brands and products, driving organic and social media traffic and sales, and increasing the adoption of customer retention along the way…”
What Mark is talking about when he refers to inbound marketing, is the strategy of earning a person’s attention not through advertising but through content and community such as social media, blogs, video, and podcasts. When consumers take in this type of information they feel a stronger connection to you because you are providing value to them at no cost. This differs from their experience of interacting with a promotion or ad where they will feel like they are being sold to and the relationship isn’t as genuine.
- According to Reuters, 82% of investors believe that brand strength and name recognition are becoming more important in guiding them in their investment decisions.
Having a trusted and recognizable brand is a must for standing out and gaining the attention of customers. Investors are taking note.
They recognize, as you should, that great business aren’t built on products alone but about the communities they attract. Having a strong brand will set you up to continue to grow for years to come.
- 90% of all purchasing decisions are made subconsciously.
Have you made a purchase where you immediately knew which brand you wanted without considering the competition? Take for instance want the latest iPhone model without considering an Android.Or purchasing Nike running shoes even though there might be stronger options .The reason for this is that our brains often work on autopilot . We do things without considering why.
Behavioral economist, George Loewenstein stated that, “a major part of our brain is busy with automatic processes, not conscious thinking. A lot of emotions and less cognitive activities happen.”
These are just a few facts for a more effective and conventional brand marketing. Do you have any others to add? Let us know in the comments.