Toast of the Town | Jessy Fofana

An interview with Jessy Fofana |Founder |La Rue PR

Why She's the Toast of the Town


Jessy Fofana has the kind of story that entrepreneur dreams are made of. Her first company, Femme Arsenal, (yes, she’s had more than one) was born almost by accident. What started off as a fun hobby whipping up beauty products in her kitchen turned into Jessy’s first enterprise which she built and sold all by age 27. Coming off that success Jessy went on to found her second company, La Rue PR.

The La Rue website describes the company as a project “born out of Jessy’s love for finding emerging designers and amazing indie retailers to help them realize their full potential and achieve success. Together with her LaRue PR team, Jessy’s strategy is to bring attention to each client by targeting media in regional, national and international markets to create the kind of take-notice, multi-faceted publicity campaign that delivers brand-changing buzz and media exposure. From brand development and marketing to traditional and new media relations services, LaRue PR provides the skill and experience of a large agency with the creativity, singular attention and affordability that can only be offered by a boutique firm.” – (c/o

In our interview together Jessy talks about the entrepreneurial journey she’s traveled. Watch now to learn her story and catch her advice for landing your own PR success.

Why She's the Toast of the Town (4)



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A toast to you and Jessy too,


Your biggest fan, brunch buddy, and online BFF. Consider me your wing woman for brand success.


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