Behind the Scenes! Michelle Edgar Interview


For our interview, Michelle agreed to meet me at Toms’ Flagship store on Abbott Kinney. You’re likely familiar with Toms as the brand behind the now famous, and oft replicated one for one model. For every pair of shoes purchased, Toms donates one to someone in need.


While their flagship location serves as a storefront for the famed shoe brand, it also offers guests an introduction to the many other parts of the brand, in particular, Toms’ coffee. Their roasting club is a subscription service that gets you one bag of coffee every month. For every bag purchased, Toms provides one week of water to someone in need.


At the Toms store you can sample their single origin brews and nom down on a delicious mix of pastries. Order at the counter, then mozie outside and find and find a seat on their outdoor couch.


You’ll find plenty of blankets to cozy up with, ample power outlets for those in need, and a host of people who are sure to become your new BFFs while you enjoy your coffee.


If you haven’t yet caught on, I’m a bit obsessed with the place. It was only a matter of time before I found my way there for an interview. To catch mine with Michelle Edgar, the founder behind The XX Project click here.



Your biggest fan, brunch buddy, and online BFF. Consider me your wing woman for brand success.


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